How the Coronavirus is affecting the Luxury fashion industry

SCMP Style

Read more STYLE here: How vlogging, live-streaming and gestures of support could help fashion names like Lanvin, Gucci, Kering and LVMH recover after the coronavirus International luxury brands such as Louis Vuitton, Burberry and Chanel have been quick to react to coronavirus by cancelling shows, but many have been taking steps to stay in touch with their loyal Chinese customers The outbreak of the coronavirus, known as Covid-19, has brought the world almost to a standstill as countries continue to close borders and airlines cancel flights around the world. As the crisis takes its toll on the global economy, it already has been wreaking havoc on the fashion industry as luxury brands scramble to react. Take a look at how the pandemic is affecting the luxury fashion industry Follow STYLE on: